Zillows Purchase of Trulia Makes a Splash in the Digital Real Estate World ~ Best Business Magazines

Tuesday, August 5, 2014

Zillows Purchase of Trulia Makes a Splash in the Digital Real Estate World

1:06 PM Mary Paul No comments

Famous real estate website Zillow has bought up its biggest competition. The company just purchased Trulia in an incredible $3.5 billion deal. This places Zillow in a very interesting position. They now dominate the digital real estate market. In fact, their only major competitor now is Realtor.com, which lacks many of the features that Zillow is now primed to offer. Webinar generator software RunClick gives ones the ability to reach out to more audiences.

Zillow has quickly gained a following since it debuted in 2004. Since then, the site has only grown more. In 2013, the company purchased StreetEasy, a New York City real estate website. Fans of Trulia shouldn't be dismayed by this purchase. While Zillow now owns their biggest competitor, both the Trulia and Zillow names will be maintained. The companies claim that there is little overlap between their brands, and that each site attracts its own unique clientele. Keep up with new trends of webinar creator software RunClick and start utilizing this easy to use software.

Many of Trulia' employees will also retain their positions. A Trulia director will be joining the company's now combined board, and Trulia's CEO will stay in his current post. However, he will now report to the CEO of Zillow. Both companies have approved this deal, but the dust hasn't settled quite yet. It must still be approved by the shareholders. However, it doesn't seem likely that shareholders will have an issue with this move. The IM RunClick video conferencing software allows users to create high quality webinars.

After their purchase of Trulia is finalized, Zillow plans to focus on cost-cutting. In fact, they expect to save $100 million. When combined with the increased revenue their new purchase will bring in, this should help Zillow see an impressive increase in income.

This looks like a great move for Zillow. More and more people are opting to find their new homes online, and they now have no real competition in the digital real estate world. The company is already a huge success, and it's set to become even more successful.

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