According to Grammar Chic, Inc., today's business owners are up against a tough challenge with regard to their marketing endeavors. First and foremost, they have to understand which methods will allow them to best reach their target audience in today's marketing environment; however, perhaps of equal importance, is the ability to understand the evolution of this environment to prepare for upcoming changes in marketing practices. Content marketing was once thought to be a passing fad in the marketing industry, one that would quickly fade away, but the reality is that content marketing has become an integral aspect of an effective promotional strategy. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., understands that looking to the future of the marketing industry is not something that all business owners can successfully do. For this reason, her organization has its finger on the pulse of the content marketing field and is able to offer the guidance and insight that today's entrepreneurs need to spread their marketing message.
A recent article published by Forbes clarifies the fact that content marketing is here to stay: "Marketing leaders are advising their teams to consider content over advertising. They are no longer asking: 'is content the future of marketing?' They are asking: 'what is the future of content marketing?' It's a subtle difference with huge implications."
One of these implications is the need to create quality, targeted content that will pique the interest of members of the target audience without blatantly advertising a company's goods and services. The difference between content marketing and traditional promotional strategies is that content marketing does not strive to sell products in an outright manner. Instead, content marketing focuses on building relationships with potential clients via thoughtful discussion and the publication and curation of valuable information.
"Simply put," explains Clark, "content marketing is a strategy that allows businesses to build their brand—not just their portfolio. More than a logo or a slogan, a brand is really a comprehensive image that represents a business to the general public. Through content marketing, business owners can build their brand to represent their organization as a leader in their field—and thereby as a reliable resource for consumers who are ready to make a purchase."
If any doubt lingers that content marketing is here to stay, the article explains that the increase in content consumption; the need for customer-centric marketing practices; the extinction of a campaign-only marketing model; and the increase in success stories, content marketing tools, and other key resources point to the longevity of this approach.
"In turning our attention to the future," Clark comments, "I completely agree with the article that visual content is growing in popularity. We incorporate visual elements into our content marketing strategies as often as possible, as this really attracts a higher level of engagement with each post."
Clark goes on to assert that the need for professionally-developed content will continue to grow. With so many companies facing the requirement of creating high-quality content, it is often financially prudent to outsource this task rather than to hire an in-house writing team.
"At Grammar Chic, our team has developed a high degree of expertise in both writing and marketing," states Clark. "For this reason, we can offer content marketing strategy development and execution as well as the actual creation of high-quality content, from blogs to press releases to social media posts and everything in between."
Interested individuals are invited to reach out to Grammar Chic, Inc. for more information by calling (803) 831-7444, emailing info@grammarchic.net, or visiting the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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