The role of a website is to serve as a representative of a company on a 24/7 basis. As such, it is important that a website has the information that people need to understand what a company does, what its goals are, and what it has to offer. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that websites are wonderful representations of businesses on the World Wide Web; however, they are only effective if they convey the necessary information in the right way.
Writing Web copy is a skill that requires professionals to understand not only the products and services that the company is promoting but also how to best appeal to the target audience. In addition to catching the attention of the right consumers, copywriters need to draft content that will persuade them to take action. Whether this means calling the company for more details, filling up an online shopping cart, etc., action is the key that converts website visitors into clients—and this is what all companies need.
The question of how to best frame content on the Internet is one that professional writers have considered since the World Wide Web became a household resource. Clark explains that, now that the Internet has become a prominent tool and studies have been conducted regarding consumer behavior online, writers are able to use the industry’s experience to better target their copy—and better meet the needs of the companies that have hired them to write Web content.
“Writing Web content really is an art form,” Clark explains. “At Grammar Chic, Inc., we are continually researching new studies and ideas with regard to the best ways to position our clients online. Our team spends a great deal of time referencing the findings of industry leaders to ensure that our copy is strong and effective.”
All of this research has uncovered many best practices pertaining to successful copywriting for the Web; however, one particular aspect of Web copy has proven particularly important: the call to action.
“Having a strong call to action is an important aspect of any successful Web copy,” Clark explains. “Our research reveals that consumers respond best to calls to action that are active and reflect value. For example, telling someone to make a purchase outright might make them feel as though they are going to experience a loss, financially. But telling them to add a product or service to their online shopping cart allows the same call to action to be spun in a more positive direction. Consumers are still making a purchase, but the actual transaction—and therefore the loss of money—is not mentioned outright.”
Ultimately, Clark asserts, today’s consumers are looking for high-quality products that will bring value into their lives. This means that the Web copy that today’s writers craft must convey a sense of value and relevance, as consumers are pickier than ever in terms of the purchases that they are willing to make. It can be difficult, in many instances, to choose the right wording due to the many nuances that are involved. This is one of the reasons why Clark encourages business owners to reach out to professional writers when drafting Web copy.
“The team at Grammar Chic, Inc. brings a level of experience, dedication, and expertise to the drafting of online copy that many companies simply cannot duplicate in-house,” Clark states. “In addition to these finer points of copywriting, our writers are well-versed in the complexities of writing for different industries and target audiences. I encourage anyone who needs Web copy drafted—whether this is for a website, a blog, an email marketing piece, etc.—to call Grammar Chic to learn how we can help.”
Individuals who are interested in learning more about Grammar Chic's services are invited to call (803) 831-7444 or email info@grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service content writing company that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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