Algorithms are what drive the ranking systems used by today’s top websites. Sites like Facebook and, most notably, Google use algorithms to determine who sees what when they use the search and other functions offered by these platforms. While Google’s algorithm changes get a great deal of press, a new change to Facebook’s algorithm is equally as interesting to today’s content marketing professionals—and the clients whom they represent.
According to Mashable, “Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more ‘high quality content’ like news articles and current events.” The goal, according to Varun Kacholia and Minwen Ji of Facebook, is to do “a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on these stories on mobile […] This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”
Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that this changes the content marketing strategies of many professionals working in this industry.
“Ultimately, many content marketing campaigns rely upon images to grab readers’ attention,” Clark asserts. “And, to be honest, who doesn’t love a fun meme? But this shift in Facebook’s algorithm means that we as content marketing strategists need to change our approach. While images are still important in gaining the attention of readers, it is now essential that a larger percentage of these images are connected to a high quality news article.”
Clark explains that one of the facets of a well-rounded content marketing strategy is content curation. This means collecting and posting links, videos, and other forms of content that will provide value to readers, based upon the goals of the account. This new algorithm is promoting content curation—but it is holding today’s content marketing professionals to a higher standard.
“The team at Grammar Chic, Inc. designs content marketing strategies and has, since we started working in this particular space within the marketing industry, paid close attention to high quality content,” Clark comments. “That is what sets us apart from many other content marketing firms. We have the knowledge and experience necessary to create strong content marketing campaigns, but we are also staffed with professional writers who can uphold the increasingly higher quality standards that Facebook has in place.”
According to the previously cited article, “The updates are a reflection of Facebook’s continued push to make the platform the place to go to stay up-to-date on what’s happening around you. The company announced in October that Facebook’s referral traffic to news publications was up 170 percent in 2012, meaning more people are clicking on articles than ever before.”
Clark explains that part of what makes content marketing a success is understanding the goals of the platforms upon which content is posted, as aligning marketing efforts with these goals may lead to higher visibility. As such, she strongly encourages anyone who is interested in learning more about these changes—and how content marketing as a whole can benefit a business—to call Grammar Chic, Inc. The company spearheads campaign development and execution, as well as the crafting of the kind of high quality content that today’s websites want to see.
Individuals who are interested in learning more about Grammar Chic's content marketing services are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details can be found within the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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