With an eye on the $ 526 Billion global market for advertising, marketing and digital services consumed annually by small businesses around the world, India born agencyonnet.com is set to launch the world’s first B2B E-commerce platform connecting the buyer and seller for marketing communication services.
“One of the biggest problem for small businesses around the world is the ability to source, select and execute marketing communications projects. Through Agencyonnet e-commerce platform small businesses would now have access to sending briefs to multiple agencies and seeking competitive bids for their marketing communication projects” explains Rajesh Menon the CEO and founder of Agencyonnet. “Our aim is to bring about greater transparency in the marketing communication process through this marketplace”
The soon to be launched marketplace essentially connects small businesses with marketing communication agencies across the marketing, advertising and digital domains through a transactional e-commerce site. “Our marketplace is aimed at connecting small businesses be they be clients seeking professional agencies or be they small & mid-sized agencies seeking clients.”
The global market size for the marketing and advertising industry is estimated to be $ 1.17 Trillion with 40-45% of the annual spends being consumed by the small business community. Agencyonnet intends to be the first to capitalize on this by launching a specific small business focused B2B e-commerce marketplace connecting both parties. Unlike a directory search, Agencyonnet will be focused on providing transactional services to small businesses and agencies around the world.
Using the marketplace, small businesses can now source and send out marketing, advertising and digital briefs to agencies. The marketplace would match the small business requirement with agencies who have registered with them and provide small business owners with concrete proposals that meet their marketing, advertising or digital requirements.
According to Rajesh Menon, “What we are going to do will make the industry sit up. We will have the first mover advantage in several areas including being the world’s first B2B E-commerce marketplace for this service.”
At present the B2B E-commerce market for marketing communication is severely restricted to creative and web development services with sites like Elance, Guru, 99 Deisgns and the Blur Group who largely focus on freelancers who comprise the seller side of the business. “In our analysis of the domain, we realized that the biggest problem being faced today by small and mid-sized agencies is the lack of a structured business development platform. Likewise small businesses too prefer to hire professional agencies rather than freelancers. By connecting the two we intend to create a paradigm shift in the way marketing communication is bought and sold.”
Speaking on impending launch Rajesh explained. “There are an estimated 125 Million small businesses and over 1 Million agencies around the world. Our marketplace will be launched simultaneously in both the Indian and International market from the beginning to cater to this potential customer base. While the initial operations would be based out of India, over the next 18 months we will expand our operations to cover the US, Europe, Canada & Australia. We want to be the next Amazon in our domain.”
About Rajesh Menon
A professional turned entrepreneur, Rajesh Menon has over 24 years of marketing, advertising and digital marketing experience in a variety of roles in client and agency sides. He was the COO of Brandquiver Ltd, India’s first brand consulting firm for the Internet in 2000 and the CEO of India’s largest marketing services agency until its acquisition by Publicis. Agencyonnet is his second entrepreneurial venture. His first entrepreneurial venture was Impact Marketing Services Pvt Ltd which is among the top 10 agencies in its field in India.
About Agencyonnet.com
www.agencyonnet.com is a global B2B E-Commerce marketplace connecting small businesses with agencies in the advertising, media, internet and marketing industry. It aims to provide a transactional benefit to small businesses by bringing together agencies across multiple domains under one roof. Agencyonnet.com is scheduled to be launched for both Indian and International audience in January 2014.
Company Name: Agelink Internet Venture Pvt Ltd (Agencyonnet.com )
Contact Person: Rajesh Menon - CEO
Email:Send Email
Phone: + 919313406623
Address:B-80, Okhla Phase-I, New Delhi-110020
City: New Delhi
State: Delhi
Country: India
Website: http://www.agencyonnet.com
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