Today’s business owners are continually looking for the most effective ways in which to promote their brands and drive the growth of their companies. While there are many factors at play in the development of a strong, successful business, content marketing has become the cornerstone for many a marketing campaign.
Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that 2013 has provided entrepreneurs with numerous examples of how content marketing can positively impact their organizations. An article published by SearchEngineWatch.com has corroborated this statement, as it provides a detailed look at some of the ways in which 2013’s content marketing activity has solidified this promotional strategy as a key component of a well-rounded marketing campaign in 2014.
The article explains: “Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond […] While ‘content’ is a common term, the past year has consisted of truly digging in and finding the precise definition and methods that go along with it. As a result of this yearlong brainstorm came a good amount of content strategy insights.”
Below, Clark reiterates some of the more important notes made by the article.
“First and foremost,” Clark states, “content has to be high quality for it to garner the right attention. Anything that’s grammatically incorrect or just way off the mark in terms of the interests and expectations of the target audience isn’t going to be successful. But it’s important that today’s entrepreneurs realize that ‘content’ is a term that, online, can refer to a wide range of forms of communication. Written content, first and foremost, provides information that entrepreneurs are looking for. But images, videos, sound clips, and other forms of content are just as important in engaging members of the target audience."
But the role of content is to do more than simply inform the target audience—it is to win them over. The article explains that telling a story with the content that is published is key: “[…] we’ve realized that content isn’t just about discussing a product that you may carry. Rather, it’s about using content to communicate who you are as a brand […] By being transparent to your followers, you will likely gain an even greater audience by making known who you are and what you want to accomplish with your business.”
Clark agrees, stating that putting a personal touch on the content that is created is essential in designing an effective content marketing strategy. “When we work with clients on content marketing campaigns, we get to the heart of what they want to convey not just with blog posts or social media updates, but with their brand. What is the company’s mission? What are its values, its goals? These are the questions that allow us to build content marketing campaigns that contribute to the overall image of the brand—and enhance the reputation that our clients have built.”
The professionals at Grammar Chic, Inc. have spearheaded the design and implementation of content marketing campaigns across multiple verticals and for businesses of varying sizes. As such, Clark encourages any business owners or marketing professionals who want to improve their content marketing efforts in 2014 to call Grammar Chic, Inc. for further detail.
Individuals who are interested in learning more about Grammar Chic's content marketing services are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details can be found within the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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