Today's business leaders must embrace the task of content marketing in order to make their brands a success. Whether they engage in in-house efforts or outsource content marketing strategy, development, and management to companies like Grammar Chic, Inc., entrepreneurs are urged to incorporate this function into their daily operations in order to best expand their brand's visibility, establish a positive image within their industry, and forge strong relationships with consumers. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., has long known the importance of content marketing and has seen this process work for her own organization. Now, she and her team are providing their expertise with regard to this pivotal task to small business owners operating in a wide range of fields. One of the most important issues that goes overlooked with regard to content marketing, Clark asserts, is social media.
From a personal perspective, social media seems to have infiltrated virtually every aspect of the market. People use Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other platforms to network, communicate, and share. But the truth is, according to a recent article published by Entrepreneur, many business leaders have failed to leverage the marketing power that these platforms hold. The piece, written by famed entrepreneur Richard Branson, explains the various ways in which he has improved his brand's social media presence. Clark believes that these tips are essential for business owners and notes that the Grammar Chic team constantly looks to leaders like Branson in order to take the services that it provides to the next level.
The first tip that Branson shares is to create content that is high in quality. From a 140-character tweet to a two paragraph Facebook status, quality is key in terms of grammar, punctuation, and diction. It is essential, Clark explains, that businesses choose the right way to present their information on social networks.
"All too often brands come across as untrustworthy because of mistakes in their social media content," Clark comments. "We have seen many brands, though they offer a high quality product or service, be completely overlooked by consumers because their online presence isn't polished. Social media is part of that presence, and it is essential that business owners do what they have to in order to ensure that this content is the highest quality possible. In many cases, the best solution is to outsource its development to a company like Grammar Chic."
Branson also encourages business owners to interact with followers, bring a bit of personality to the content, and offer "the genuine article" instead of a stuffy professional façade. Ultimately, he explains, sincere interaction with followers can lead to a higher degree of business success: "Once you get started, you'll soon learn that by embracing social media you can keep in touch with and inform your customers to a greater degree than ever before, and through that exchange, broaden your understanding of your business's horizons."
"Social media is just one piece of effective content marketing—albeit an extremely valuable piece," Clark states. "Ultimately, Grammar Chic serves to ensure that all aspects of an integrated content marketing campaign, from social media to blog posts to press releases, are on point in order to help our clients maximize their content marketing efforts."
Business owners interested in learning more about the services provided by Grammar Chic, Inc., including content marketing strategy and content development, distribution, and management, are encouraged to call (803) 831-7444 or email info@grammarchic.net. Additionally, individuals can access further detail from the company's new flipbook, which highlights the benefits of content marketing and the services that Grammar Chic extends.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
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