Content marketing is a buzzword that certainly requires the attention of business owners in today's competitive market. But the truth is that generating a content marketing approach simply is not enough to achieve success on this front. In addition to posting on social media sites, which are just one aspect of a well-rounded content marketing strategy, business owners need to understand how their social activity is faring and where they can make changes to improve their success. Enter analytics—the key to understanding social activity performance and pinpointing the areas that need to be tweaked to optimize results.
Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., asserts that business owners can analyze data regarding all social media sites. While Facebook and Twitter activity are popular with regard to the big data movement, Clark explains that Pinterest, the image-based social sharing website, is also a resource that can benefit from data analysis.
A recent article published by Pam Dyer of Pamorama spotlights the different aspects of Pinterest metrics that can be used to determine the performance of a Pinterest-based strategy. Clark believes that these analytics are essential in creating a dynamic, effective approach to Pinterest content generation and encourages small business owners to seriously consider using these analytics—or outsourcing their content marketing activity to a company that is able to do so.
Among the metrics discussed within the article are: average repins per pin, average likes per pin, average comments per pin, average second degree followers, follower engagement, shot-term follower engagement, reach, velocity, impressions, clicks, most recent, most repinned, most clicks, top fans and influences, top pins, and top interactions. Ultimately, these categories provide a snapshot of the success that a Pinterest campaign is achieving at any given time.
"Paying attention to analytics is what drives a successful content marketing campaign, and Pinterest is a major component of such an initiative for most small businesses," Clark explains. "When we work with business owners, we identify the social media websites that will prove most valuable in terms of content marketing, and Facebook and Pinterest are, along with Twitter, often among the top sites that we recommend using. But Pinterest is unique in the way that it operates, so it is important that small business owners take the time to understand this platform and learn how to gauge their success using it."
Oftentimes, Clark explains, small business owners do not have the time to dedicate to learning the ins and outs of content marketing—particularly if they are not already familiar with the social networking platforms that they are leveraging to execute their campaign. This is precisely why Clark has built the content marketing services that her organization offers, as she serves to assist small businesses in building success via a wide range of services and support and content marketing plays an integral role in achieving this goal.
"At Grammar Chic, we support small business owners by writing business proposals, creating internal and external communications documents, crafting marketing materials, editing newsletters, writing press releases, drafting Web content, and more," Clark comments. "Because content marketing has become an essential activity for small businesses looking to gain traction in their industry, it was a natural service to add. Our team members have become experts with regard to content marketing strategy development, execution, and management, and I can confidently say that we are able to help small business owners in virtually any industry with their content marketing efforts."
Individuals interested in learning more about how Pinterest contributes to a well-rounded, effective content marketing strategy are encouraged to call Grammar Chic, Inc. at (803) 831-7444 or email info@grammarchic.net. Additionally, details regarding content marketing are available in the organization's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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