Wednesday, July 17, 2013

AromaWorks Signs MarketingEmpire.co.uk as Official Launch Partner to Light up the Candle Industry


Deren Stevens (Marketing Empire) and Farah Hay (Head of UK Operations for AromaWorks) signing the contract.
Marketing Empire, a Berkshire-based agency, has been selected to work in partnership with the up-scale aromatherapy company, AromaWorks. The marketing campaigns will be targeted to help establish the luxury brand in the UK market and to expand into the US.

London, United Kingdom – 2013, July - Marketing Empire, a Berkshire-based agency, has been selected to work in partnership with the up-scale aromatherapy company, AromaWorks. The marketing campaigns will be targeted to help establish the luxury brand in the UK market and to expand into the US.

The aromatherapy company has created a sumptuous line of products that includes candles, essential oils and room mists, and there is talk that they will be adding a line of bath and body oils. According to Deren Stevens, managing director of Marketing Empire, the company’s exceptional product line, superior customer service and dedication to innovation and development have been, and will be, the key to their outstanding success.

Adding the AromaWorks brand into our portfolio is a great achievement for us and we feel confident that the company is destined for incredible success in any market they choose to venture into,” commented Stevens. “We have some big plans for the company that will incorporate marketing through a number of traditional mediums as well as incorporating an exciting and innovative social media campaign to actively engage their expanding consumer base. At just an early stage we have already secured the brand with upcoming features on ITV's This Morning, as well as a substantial amount of press coverage.

Aromatherapy has roots that span back through the centuries. This form of alternative medicine has been known to calm and relax, energise and invigorate, as well as refresh and renew. Each of the company’s products are made with only the finest natural and organic ingredients that have been carefully studied and manufactured through their world-class R & D centre. The London-based candle company has been already been featured in a number of well-known publications such as Easy LivingVogue, and House and Garden.

Our initial contact with Marketing Empire was quite impressive due to their understanding and experience with start-up companies,” stated Head of UK Operations for AromaWorks, Farah Hay. “Because of that, we felt that not only would the agency be perfect to help us to build our brand from our start-up stage, but that they would be ideal to help us in our expansion to international shores.

Jane Hibbbert, Founder of AromaWorks, continues by saying “We have developed a great range of products and a solid team, so it is vital to be linked with a marketing agency who understands the competitive world of consumer retailing and brand positioning, so we have every confidence in what Deren and his colleagues can deliver.”

With the help of a dynamic team of professionals, Deren Stevens is working on plans to increase exposure of the aromatherapy products to spas, wellness clinics, holistic healers, medical professionals and the general public. Marketing materials will be distributed through traditional media forums and will also integrate social media to reach the widest spectrum of potential consumers possible. The next task for the marketing agency is to scout potential stockists in the UK in order to get the luxury products in to stores, easily available for consumers.

My focus for the upcoming campaign is to produce a high ROI with tangible results that will help really put AromaWorks on the map. The marketplace is constantly evolving, and we thrive on the challenge it presents. This company has a fantastic range of products and the sky is really the limit for them. Big things are definitely on the horizon.

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Notes to Editors:

For high-res photos, media interviews, or further information please contact the UK-based PR Director for AromaWorks, Deren Stevens (below) by email. You have full permission to re-write this article to suit your online/offline publication, please email Deren Stevens to confirm you will be doing so in order for us to track media campaigns. 


Information About AromaWorks:
For previous press releases and research, please visit www.aroma-works.com/press.

Aroma Works prides itself in the exceptional quality of its natural candles and essential oils. Their philosophy lies at the heart of their products, and they use only the purest and highest quality ingredients. Their aim is to share the power that aromatherapy beholds by providing an in depth resource into essential oils, massage and meditation, along with the finest quality aromatherapy products available. AromaWorks will help you unlock your potential and master the true art of self-healing and relaxation.

Marketing Empire is run out of 2 offices in the UK - Bracknell (Berkshire) and London. The company focuses on marketing efforts that have high ROI for their clients. Using a mixture of traditional and innovative marketing techniques, the Berkshire-based business excels producing tangible results with cost-effective methods.

Company Name: Marketing Empire
Contact Person: Deren Stevens - Marketing and PR Director
Email:Send Email
Phone: +44 (0)208 133 3318
Address:23 Cunworth Court
City: Bracknell
State: Berkshire
Country: United Kingdom
Website: http://www.MarketingEmpire.co.uk
Source: www.abnewswire.com

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