AUSTIN, TX (November 26th, 2013) – Cinegif, a technology company specializing in GIF marketing solutions, today announced that it has launched its GIF marketing platform specifically designed for marketers, advertisers, and agencies. Cinegif’s GIF Marketing Cloud enables users to integrate high-quality animated GIFs into their digital strategy and enhance their digital content on websites, email campaigns, landing pages, ecommerce displays, and advertising. Cinegif also provides real-time analytics and content optimization.
The company’s DIY platform works by allowing users to easily build, embed, and deploy FIGs—Cinegif’s new and improved rich media, composed of multiple GIFs, still images, transitions, and hyperlinks. Unlike Flash, FIGs feature content optimization that ensures compatibility across all digital channels and devices with no plug-ins required.
Cinegif created the platform to help address the top three concerns of digital marketers: reaching customers, proving campaign effectiveness, and understanding whether or not campaigns are working. “Our customers need to be able to create engaging content, measure performance, and track their campaign results in real time. That is why we designed our marketing platform to help our customers effectively communicate their brand message with more compelling content,” said Graham McFarland, CEO of Cinegif.
The Austin Chronicle helped pilot the GIF Marketing platform and has garnered over 600,000 views and an unprecedented click through rate. “For the first time ever we could measure the reach of JPEGs and GIFs within a marketing campaign,” said Michael Bartnett, Digital Media Strategist for the Austin Chronicle. “The FIG worked well across multiple platforms. People were quick to notice them and thought the motion and animations were visually engaging.”
According to data from Forrester Research, digital marketing spend is projected to double over the next 5 years to $28 billion. Rich media—defined as any moving or interactive digital online display—represents 40% of the spend, while the use of static images is expected to decline to less than 1%. The company predicts that while today rich media is dominated by Flash, new easier-to-use technologies such as the animated GIF and HTML5 will soon displace it. Recent figures from ZenithOptimedia show that in 2013, digital ads will represent nearly 22% of total U.S. advertising spend—nearly $110 billion—up from just 19% in 2012.
About Cinegif
Cinegif is an Austin, Texas-based technology company whose GIF Marketing Platform enables marketers and advertisers to integrate high-quality animated GIFs into their digital strategy. Cinegif’s DIY Platform makes it easy to create a new and improved form of rich media called a FIG composed of multiple GIFs, stills, and hyperlinks. Cinegif also provides real-time analytics and content optimization that ensures compatibility across all digital channels and devices.
Features of the Cinegif Marketing Cloud are protected under U.S. Patents 7,388,587,7,629,977,8,035,644, and 8,484,939.
Company Name: Cinegif
Contact Person: Sebastien Leger
Email:Send Email
Phone: 512.698.8206
Address:303 Camp Craft Road, Suite 360
City: Austin
State: Texas
Country: United States
Website: www.cinegif.com
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