The plastic surgery industry is a robust sector earning millions of dollars per year. The competition is tough as thousand of practices have sprung up to ride the bandwagon. An even more crippling threat to the local industry is foreign competition. For a cheaper price and a chance for an overseas vacation, clients can have their procedures done overseas, such as in India or Thailand. Because of these factors, it is important that a practice should have an effective marketing strategy to attract customers and foster loyalty. Mike Pederson, a known plastic surgery marketing strategist, has gathered the different marketing techniques used to increase revenue, improve reputation and boost brand awareness. The infographic focused on the effectiveness of online strategies and solutions as well as improved customer relations to create an edge in the plastic surgery industry.
The infographic stated that there was a 31% increase in requests for surgery as a result of social media photo sharing. Fifty-one percent of patients also got their information about plastic surgery online. The Internet plays a big role in plastic surgery marketing especially with the rise of social media websites such as Facebook, Twitter, Instagram and Google +. They help create brand loyalty, amplification and customer expectations. For those practices that have their own website, Mike Pedersen listed different ways on how to improve SEO ranking such as link building and video marketing. Local SEO ranking factors are important considerations to attract traffic and increase online visibility.
Aside from online solutions, the infographic also discussed effective customer relation strategies such as patient engagement marketing, email marketing and reputation management. It was highlighted that there is greater value in returning patients than from new ones. The practice should focus in providing the best experience to their recurrent patients through the use of emails, follow-up checks and personal & timely calls.
About Mike Pedersen
Mike Pederson is a plastic surgery marketing strategist specializing on online solutions such as SEO building and content marketing. His complete address is 28248 N Tatum Blvd, Suite B-1 #155, Cave Creek, Arizona 85331. His number is 866-500-1414 and email is mike@mikepedersen.com.
Distributed by Iterate LLC
Company Name:Mike Pedersen
Contact Person: Mike Pedersen
Email:mike@mikepedersen.com
Phone: 866-500-1414
City: Cave Creek
State: Arizona
Country: United States
Website: http://www.mikepedersen.com/
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