Content marketing has become a necessity for small businesses that are looking to expand the visibility of their brand, establish positive relationships with members of their target demographic and, ultimately, improve market share and organizational growth. While content marketing has certainly established itself as a widely-used and highly recommended form of promotion for organizations in virtually every industry, it is true that many business owners are either not sure how to go about creating and executing a solid content marketing strategy or they simply do not have the time to do so. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., has recently announced that her company is launching an enhanced catalogue of content marketing services that are customized to the needs of individual accounts—meaning that clients who partner with Grammar Chic benefit from the individualized attention necessary to design and execute an effective content marketing campaign.
Recently, the Huffington Post published an article that shares several tips for companies that are looking to adopt content marketing best practices while shaping strategies that speak to their unique needs and goals. Clark asserts that the team at Grammar Chic takes these and other pieces of information into consideration when developing content marketing strategies.
The first of the tips offered by the article is to focus on the area of expertise associated with a small business: "Identify your area of expertise, and create content that voices your brand's ultimate business and social objectives. Tout your performance by producing or licensing content that aligns with your brand's overall mission and purpose."
The next tip is to humanize the brand, or make it relatable to the individuals who may become clients due to the content marketing that takes place. This means offering valuable, reliable information to the target audience with regard to the industry about which a small business is an authority.
"This is, ultimately, what sets content marketing apart from traditional marketing tactics. Namely, it is the creation of relationships, the establishment of a brand as a trustworthy resource that consumers can turn to when they need information, products and services," Clark explains. "We work with our clients to determine what, exactly, they have to offer their clientele and then how we can best establish them as a leading authority in their field, thereby allowing them to develop relationships built upon trust with members of the target demographic."
The final tip offered by the article is to encourage engagement between the brand and the target audience. Clark asserts that this is achieved through interactive content, such as social media and blogs. "Social networking sites like Facebook and Twitter are extremely important in the content marketing game, since they are wonderful assets for brands that are looking to build relationships and spark conversations about their products, services and industry in general," she states. "But this is the aspect of content marketing that many individuals find most difficult, since it entails talking with consumers, not selling to them."
Clark explains that a well-rounded content marketing strategy encompasses the creation and distribution of content across numerous channels, including social media, press releases, blogs, websites and more. She and her team are dedicated to working with each client to determine the best combination of content for their unique goals, meaning that all accounts established with the Grammar Chic team are tailored to the needs of the brand.
Individuals who are interested in learning more about the content marketing services offered by Grammar Chic, Inc., including the development of targeted strategies, the creation of content marketing assets and the distribution of content, are encouraged to call (803) 831-7444 or email info@grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
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